Publisher: Ashgate | ISBN: 0754660605 | edition 2007 | PDF | 178 pages | 1,1 mb
The process of turning the news into just another product has been going on since at least the nineteenth century. But this process of commodification has accelerated since a few, publicly owned conglomerates have come to dominate the global media market. The emphasis on the bottom line has resulted in newsroom budget cuts and other business strategies that seriously endanger good journalism. Meanwhile, the growing influence of the Internet and partisan commentary has led even journalists themselves to question their role.In this book, Sandra L Borden analyzes the ethical bind of public-minded journalists using Alasdair Maclntyre's account of a 'practice'. She suggests that Maclntyre's framework helps us to see how journalism is normatively defined by the pursuit of goods appropriate to its purpose - and how money and other 'external' goods threaten that pursuit. Borden argues that developing and promoting the kind of robust group identity implied by the idea of a practice can help journalism better withstand the moral challenges posed by commodification.This book applies Maclntyre's virtue theory to journalism with philosophical rigor, and at the same time is informed by the most current thinking from communication and other disciplines, including organizational studies and sociology.
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Journalism as Practice (Ashgate Studies in Applied Ethics)
The 17 Indisputable Laws of Teamwork Workbook: Embrace Them and Empower Your Team
John C. Maxwell, "The 17 Indisputable Laws of Teamwork Workbook: Embrace Them and Empower Your Team"
2003 | ISBN: 0785265767 | Pages: 240 | PDF | 1 MB
The 17 Indisputable Laws of Teamwork has quickly become one of John Maxwell's bestselling books on leadership. Now, in this companion workbook, Dr. Maxwell provides a tool every person can use to adapt the 17 Laws to leadership at home, work, and church.
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Special Events,3rd ed: Twenty-First Century Global Event Management
The only comprehensive guide to the research, design, coordination, evaluation, and marketing of all types of special events.
The future is bright for event managers equipped with the essential training and skills required to research, plan, schedule, organize, and market special events anywhere in the world. In this Third Edition of his definitive guide to the profession, Dr. Joe Goldblatt, CSEP, imparts the logistical know-how and the theoretical understanding needed to take advantage of the countless opportunities in this rapidly growing field. From developing the event vision to managing vendor contracts, from event advertising to the latest in event management technology, Dr. Goldblatt provides authoritative guidance on every aspect of this complex and demanding profession.
In this outstanding new edition:
* Includes over 35 inspiring and helpful new photographs
* Features real-world case studies in 21st-century event management
* Emphasizes the growing globalization of the profession
* Examines new technologies, including the Internet and new software packages
* Prepares candidates to pass the Certified Special Events Professional (CSEP) exam
The Wiley Event Management Series provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.
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101 Ways to Advertise Your Business
Andrew Griffiths, "101 Ways to Advertise Your Business"
2006 | ISBN: 1741750075 | Pages: 256 | PDF | 1.25 MB
101 Ways to Advertise Your Business is written for anyone who wants to attract more customers. Today there are a multitude of advertising options available and it is often hard to decide where to advertise, let alone how to make your advertising effective. This book will benefit anyone who has to make any decisions about advertising their services or products. This might include business owners and managers, marketing managers, students and even advertising and marketing consultants.
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Think Like a Champion: An Informal Education In Business and Life
Donald J. Trump, "Think Like a Champion: An Informal Education In Business and Life"
2009 | ISBN: 1593155301 | 224 pages | PDF | 1,1 MB
Over the years, Donald Trump has written many bestselling books, and he has also written short pieces that summarize his singularly successful tenets on how to live the good life, both personally and professionally. These have been personally selected by Donald Trump for this book, giving his special perspective in what amounts to an "informal education" on how to succeed in business and life. The pieces are engaging, informative, and educational, presenting the clearest picture yet into the mind and heart of an extraordinary individual.
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101 Careers in Social Work
Dr. Jessica Ritter PhD, Dr. Halaevalu F. Vakalahi PhD, Ms. Mary Kiernan-Stern, "101 Careers in Social Work"
2008 | ISBN: 0826154050 | 304 pages | PDF | 2 MB
This book is an essential career guide for those pursuing a career in social work. The guide is both a catalog of social work job descriptions and a guide to career planning. Careers in Social Work also highlights unconventional and cutting-edge career options such as forensic social work, social entrepreneurship, working in political systems, community planning, and meditation. Written in a user-friendly style, the book allows readers to create social work careers tailored to their unique talents, interests, and passions.
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A Textbook of Computer Based Numerical & Statistical Techniques
Publisher: New Age International | ISBN: 812242466X | edition 2008 | PDF | 624 pages | 5,37 mb
Application of Numerical Analysis has become an integral part of the life of all the modern engineers and scientists. The contents of this book covers both the introductory topics and the more advanced topics such as partial differential equations. This book is different from many other books in a number of ways.
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